This is why you need to know about upv – unconditional positive vibe.
Shortly after you fell asleep, the cat destroys your cellphone charger cable, resulting in you oversleeping with a good 30 minutes. From the word go your day turns-out to get worse with each step of the way, on your way to work you run out of petrol and have a close encounter with road rage. When you eventually make it to work, you realize you left your ID card at home.
Understandably anyone who have just lived through that experience will most likely not be in a very good mood.
As humans we tend to be drawn to certain emotional things, almost instinctively and in a different way for each one of us. Take the situation above, the moment you walk into the office, all the others wants to know exactly what happened, bombarding you with a barrage of questions.
Emotions and clients
It is easily understandable, that work comrades in a bad mood has an effect on everyone in some or other way. The tricky part is when you deal with clients, you have to control your mood/emotions, and this is where UPV fits in.
Unconditional Positive Vibe
UPV plays an important role in one-on-one sales transactions where you want to give the client a standardized experience, but with your own personal flavour to encourage relationship building.
A quick look at the three words that makes up UPV
- Unconditional: no matter what. Not subject to any conditions.
- Positive: a good affirmative or constructive quality.
- Vibe: a persons emotional statue or atmosphere in a place.
Combining the three parts above gives you a base to work from, think of it as a ruler to measure each interaction, in order to get a standard best final result in your objective.
In other words unconditional positive vibe means that: your mood or emotional state must always be the same while dealing with people.
How does this apply to your business? As we established in many of the previous posts: you get a website as part of your strategy to drive traffic via social media. To do this you need to engage with new people. Exactly the same as when a person walks into your shop for the first time.
Instead of meeting the person in real life, you are meeting them online, but it’s still real people. The same rules apply. If you are not used to working directly with clients/potential clients or new acquaintance online, you most likely will need to make a note of UPV and check up on what you are doing, to make sure you going in the right direction. Maintaining UPV can take some getting used to.
Part of your social strategy
In planned scenarios you can use UPV to check and make sure your content you are posting and the posts you are sharing, as part of your campaign to drive people to your site are on the effective side.
After you made your next post before publishing it, answer the following questions about the content you going to share:
- Does this post contribute constructively to my objectives?
- Does this post say convey a positive or negative message?
- Does the image relay a positive message?
- Which emotions does this post stir up in the reader: positive or Negative?
- How does the emotions link back to my campaign, will it help or not?
I am sure you can easily see what I am trying to say here.
The Total Opposite
Rather think about this and don’t try it, but what if you treat a customer really bad? How will that effect your targets? Once again humans like drama and it is a proven fact that a bad experience are shared with 26 people on average. On the contrary, good experiences only gets shared on average 4 times. Something like that, the fact remains that the bad news will go faster.
Where to start fixing it
Now, be honest with yourself and look at your content, work out what is negative and what is positive. You can then easily by using the different tools as explained HERE separate your best posts from the worst.
Looking at reach will tell you one piece, you want to select your top 5 from the engagement results. This way you know that your best performers are measured according to real human intervention and not only on the possibility of human interaction.
Now you identified your best posts, according to engagement, easy. The next step can be a bit more tricky, as you want to identify exactly which part of that post made your audience engage with it.
Think about this: If you sell coffins, do your interaction with others have to be about death? Okay, so your customer will be bit of a stiff and very quiet by the time he reaches your coffin, but that is only one part of the story, you do not have to focus on that when trying to sell the coffin – why? Because it is never good news.
By dwelling or over focusing on the dead part of the story, you might shock your potential customers so much, that they do not buy your product. Funny example, I know but it illustrates my point nicely. Because you are dealing with a difficult topic on a daily basis, will most likely be desensitized, and this will most likely shine through/show up in what you share and post. It does not mean that if your business deals with death, that death must be your sales approach. That makes it more of a challenge to get the positive stuff out and focus on that, even more.
Your Best performers might be your worst.
So, your top 5 performers, does not 100% guarantee that they are right, they simply performed the best out of what you shared in the batch you checking. So the next step will be to turn them, make up new posts with the same topics but this time turn them to be unconditionally positive, share them again and compare the results to the first round.
Now you have a test result and a ruler to measure with. Optimize and repeat until happy.