A little bit of advertising skills goes a long way.


advertising skills

Some basic advertising skills will save you money and help to speed things up, during your new business start-up.

01_A_target2One of the many important tools in a entrepreneurs toolbox is marketing skills. You do not have to be a professional marketer but a few basic skills can go a long way. With the XYZ service you will acquire some basic skills before you open up your business doors.

A website is an advertising mechanism but having a website to simply add the address on your business card does not work anymore as effective as 15 years ago. So how do you drive new visitors to your site?

Often when I get phoned up for a web site, they are under the impression that a website is some magical tool that will simply by having one bring in more sales, unfortunately that is not the case. A more correct interpretation will be that a web site must stay active to make it worth while.

All the right tools
Trying to market your business online can become difficult without the right set of tools, with the XYZ service you will have these in place before you get to the point where your business is open and you want to put some specials out or give tips about new products. All the setting up and configuring already done for you, at this stage of the project, you are left with finding out how they all work.

We spend time together
The last part of our agreement will be spending as much time together as required to make sure you know how to use your newly acquired online apps. In the earlier part of our agreement you learned exactly how to create and post various kinds of content. During this time we will sit together and I will teach you how to make use of other applications that will give you feedback or results of your marketing efforts, monitoring the health of your site and much more.

It’s not just online
Included in the XYZ service you will learn how to use basic graphic editing tools to enable you to compile ads for the internet and other media. With this single skill you will decrease your costs and save on time when it comes to making up quick adverts, hand bills (Fliers) and all the other ideas you can come up with.

Not all just computers
As the heading indicates, this advertising part does not only include computers and online ads. A big percentage consists of planning where and what to do. As part of this service you will receive a guidebook in a digital format. The guide covers various topics that can greatly improve your planning of your next big advertising campaign. Apart from what you will be gaining from this guide, will you be able to pass this information on to your staff, as some of the topics in the guide covers customer care, complaint handling and many more.

Renier van den Berg
Working alone, providing digital services to businesses in different sectors, comes with an advantage. I get to see the similarities in businesses operating in different sectors and will gladly help you to implement the right digital strategies and applications to save money and generate more business leads.