Online links are one of the reasons the internet actually exist. This dependency on links, affects the way your website will be ranked by search engines. Even though search engines don’t publish SEO rules, it is very clear that building links carries some weight. Often on the internet, SEO companies claim that link building falls with in the top 5.
If you want more traffic, you have to rank better, and to rank better you need to stick to the things that has proven itself feasible. Okay, that’s easy, call all your friends and ask them to put a link from their website to yours… good luck with that one.
The algorithms used to calculate your site’s rank, are more clued up than what you think. All the easy tricks have been puzzled out, a long time ago. In fact, algorithms like panda, knows when you are trying trickery.
The only way past this is not to fight it, but to join in. Search Engines want quality, hard-earned, relevant links and that is what you should give them. The question is how do you build links, if spending days on cold calling doesn’t work?
Links from different places on the internet weighs in differently on your ranking. Links from posts on social networks has a different impact on your score, when compared to a link to a supplier or partner business.
Some of the determining factors are quantity, quality, position and relevance. To think about link building in basic form, you can compare the tempo and history of links to people, you built by actually meeting them for business purposes. Notice the differences between customers, sales representatives and potential buyers or partners.
One approach will be to take a good look at your proposition strategy, and find all the places where you can add things that will result in a quality links. Using the data collected from your site and all other possible stats you can get your hands on, will make the tasks mentioned above much easier. Once you collected all the data, you make up and put in place the new strategies.
At this point it’s back to the same old story, get the results, compare, optimize and improve.